Games made with generative AI — and the curation the market lacks
Making games with AI, cheaply and fast, is something everyone can do now — which is exactly why it is worth nothing on its own. What is scarce is not AI content but trust in it. That is what we work on.
Where we stand
We do not sell “made with AI” as a virtue. AI is a way of producing, not an argument for the player. Everything we publish, show or admit to a programme meets three conditions.
Not a tick saying “AI was used”, but specifics: code, art, audio, video and narrative — what exactly, and with which tool. We disclose beyond what the platforms require: when the rules tighten, there is nothing to redo.
Raw gameplay footage instead of a trailer, hands-on jury playtesting, the right to ask for the source. A polished clip is not a substitute for a game you can actually play.
Clean rights on every asset, checks against third-party intellectual property, compliance with platform rules. The author answers for what they hand over — and knows it before the start.
What is happening in the market
The figures below come from a full census of 53,597 Steam games released between July 2023 and July 2026.
The study's own conclusion: this is “a volume story, not a quality story” — more shots on goal, not better ones. The market is flooded with supply, and the only filter left to a player is a label. So we invest in curation, not volume.
Source: Sulka Haro · Three years of AI on Steam ↗What we do
Art, audio, localization and marketing materials — where AI cuts cost and time without touching playability.
Open →Twelve days, a playable web game, AI in at least two of four layers, disclosure required. The finale is on the forum stage.
Open →Four weeks after the jam: courses, mentoring, taking the prototype to Demo Day.
Open →AI-made creatives and companion content for live campaigns — where the effect is measured immediately.
Open →The AI-native game pipeline: where AI helps, where it gets in the way, and what happens with rights and licences.
Open →The Creata disclosure standard
The format we apply to ourselves and give away freely: use it in your games, jams and storefronts. It goes further than the stores require — which is exactly why it works as a quality signal.
Steam requires disclosure of content players consume, and separately of content generated during play; itch.io asks projects to be labelled by material type. Our format covers both and adds what neither has: who answers for the result.
Your game is made with AI and it plays? Send it — we look at the build, not the deck. Consideration, not a promise to publish.
Submit your game ↓No prototype yet, or a rough one — then the jam and the incubator are for you: four weeks, courses, mentors, Demo Day.
I want the incubator ↓Get in touch
One form for both routes: choose what you are coming with. We reply to the address you give.