Marketing Creative Designer (AI, Video & Motion)
We are looking for a creative specialist who can make performance marketing ads on their own, from idea and concept to a finished video, motion or static creative.
The core of the role is making and quickly testing ad creatives for Meta, TikTok, YouTube, Google Ads and other digital channels, with heavy use of current AI tools.
What you will do
- Make ad videos, motion and static creatives.
- Edit short-form video from gameplay, product footage, UGC, stock and AI-generated material.
- Write hooks, storytelling, captions, CTAs and the structure of ad videos.
- Create motion graphics, animated typography, transitions and simple VFX.
- Adapt creatives to placements and formats: 9:16, 1:1, 4:5, 16:9.
- Generate and refine images, video, voice-over and other material with AI.
- Build variations of winning concepts for A/B and creative testing.
- Study competitor ads and TikTok / Reels / Shorts trends and find new creative approaches.
- Work with the UA / performance marketing team and improve creatives based on campaign results.
What we expect
- 2+ years in creative design, video editing, motion design or ad creative production.
- Strong video editing: Premiere Pro, DaVinci Resolve, CapCut or similar.
- Motion design experience: After Effects or similar tools.
- A solid graphic design base: composition, typography, visual hierarchy, colour, layout.
- Photoshop / Figma or similar tools.
- Hands-on generative AI for image, video and voice production: Kling, Seedance, Veo, Runway, Midjourney, Higgsfield, ElevenLabs or similar.
- Understanding of performance creative principles: hook, CTA, creative fatigue, A/B testing, iteration.
- Basic ad metrics: CTR, CVR, CPI/CPA, CPM, ROAS, VTR, watch time / hook rate.
- The ability to come up with creative concepts yourself and turn a marketing hypothesis into a finished ad.
- The ability to produce and test several variations of one concept quickly.
- A portfolio of video / motion / advertising creatives is required.
Nice to have
- Experience in gaming, mobile apps or digital products.
- Gameplay ads and performance creatives for UA.
- Blender / Cinema 4D.
- Unity / Unreal Engine at a basic level.
- UGC production.
- AI avatars / AI voice.
- Copywriting and sound design.
- Localizing ads for different GEOs.
Who fits
- Creative thinking: idea, hook, storytelling.
- Production: video, motion, graphics, AI (a must).
- Performance mindset: test → data → hypothesis → iteration.
You need to balance quality, production speed and how well the creative performs.